CRATEOVERSY 
Impact polemic exposure supernormal can not be estimated at its true value, without taking the time to talk about the series The Crate presented during this event, on off for Established & Sons.
The English house, despite its name, is not a family business dating back to Victorian times, but a young editor, determined to occupy the thriving market design collection. They have in their parts catalog unaffordable Zaha Hadid limited edition and other very high end, drawn by the designers in mind. But despite all these pieces, some very showy, as Drift bench by Amanda Levente is by boxes in different tree sizes, assembled in tails Straight came the scandal.
Series The Crate is a variation of the "table / storage" The Crate already signed at Established & Sons last year, which by the admission of Jasper Morrison is that ennobled a replica of the box wine that bears his bedside lamp and alarm clock. By varying the proportions only, Morrison extends The Crate a range covering all functions of a bedroom furniture, admittedly austere but full.
It was enough, in April 2006, some observers criticize the design is a scam a little stale, smoky resumption of Duchamp's readymades. Others, admirers of the "first" Morrison, remain before the interrogative turn would lead Morrison to design critical and ironic.
One wonders indeed, can there be in common between this case and the Air-Chair . Stylistically there obviously. However if one situates both in the context of Morrison's writings, there is a continuity of positioning, precisely through the concept of super normal .
If
for Air Chair , the qualifier is no doubt (it is also part of the selection of 200 objects), it seems more difficult to recognize The Crate , not only because- Morrison made no effort to draw and update the fund to wine, as some have said, but because-as the original itself in his household does not fulfill its original function and does is not normal , in the usual sense.
The question of a possible shift would therefore rather be as follows: can we speak here of an object shaped by history long and perfectly adapted to its context, even though it is used against type?
that Morrison is located perhaps in a longer history still prototypical preceding typological differentiations, a story before the coffee table, before the chair, before the cabinet. The Crate , how to fund the multifunction Cabanon Cap Martin Le Corbusier, may assume different functions depending on the direction it receives. That the prehistory of the subject existed or not is irrelevant, the fact is that this object runs and that Morrison has tested the use-value over the long term.
But it would be more reasonable to think he is on the side of another story, that the diversion, and it only takes note of a practice, which has highly democratized, normalized. The Crate supports the idea that many uses of domesticity does not require additional forms, but simply validating forms already widely used. Requalification of the fund to wine furniture module goes in this direction.
This "quasi-readymade" is question, however, because although the box wine is either integrated into the domestic life, its form may be better and whether it can receive no reason to have taken the trouble to replicate it? One can always argue that these cases are often of varying sizes and found that Morrison is the bank which offers the best balance of proportions from the perspective of most features.
But we must recognize that without doubt, by this gesture, put one foot in design reviews. This refusal of the design is obviously a criticism of form for form's back to the newborn. The series
The Crate itself, receding yet the logic of the readymade, in varying proportions, colors, openings does not force a proposition.L appearance Rustic or monastic, in this series, its almost ahistorical inactualité can not play that ironically in a media landscape design Jasper Morrison considers too often eccentric and superfluous. Maybe he has wanted, with The Crate , sword fighting with the sword and would it have been heard if it was taken otherwise?
The last episode of the Cratoversy suffers less ambiguity. Jasper Morrison why he accepted a reproduction in marble The Crate , perched on a pedestal, is contained in the controversial exhibition Elevating Design Established & Sons, this exhibition which was held during the London Design Festival 2007 frontally and pretended to ask the question of Design-Art.
When we know what we must end the auction house Phillips de Pury, and it was intended to reassure the contemporary art collectors and enhance document design parts and attaches the suffix art, one can only wonder on the merits of its participation. Alasdhair Willis, one of the protagonist of Established & Sons, also made no secret of its desire to introduce the practical world of art in design. For better or for worse?
Super Normal exhibition at the Axis Gallery in Tokyo until July 2, is scheduled for September in London.
sources:
Inspired design? Or just a crate? Alice Rawsthorn Herald Tribune September 12, 2006 The Uses and Misuses
of Design Art Alice Rawsthorn Herald Tribune October 7, 2007
The flesh Louette Harding Gang The Times September 15, 2007
www.freegorifero.com/weblog/ 2006_04_01_weblog_archive.html - 46k -
www.establishedandsons.com/
http://davidreport.com/blog/200703/crate-series-by-jasper -morrison /
