This project, led by Enzo Mari, exhibited for the first time in 1974 at the Galleria Milano, under the title Proposta per autoprogettazione , is a veritable manifesto for revolutionizing worldwide distribution.
He proposed to allow individuals direct access to constructive plans a series of furniture easily achievable by anyone, using standard boards and craft materials usual (hammer, saw, nails and glue). These plans, free distribution during exposure, were then combined book form.
Anyone could, for his personal use, and ownership of these drawings-it-yourself furniture at minimum prices. In two days, it could well furnish an apartment with tables, chairs, benches, cabinets, bookcase, desk and bed.
The simplicity of constructive freedom allowed the user to modify the original plans for its convenience and Enzo Mari encouraged this process by asking individuals to send comments and photographs of furniture, once made and personalized.
Autoprogettazion e thus proposed to introduce a new more direct relationship between the creator and the buyer and democratize the creation bypassing the various industry players and distribution.
Enzo Mari and wanted to make the user some control over the design of its environment, almost unilaterally supported by the "consumer society".
"I thought if people were encouraged to build a table of their hand, they were then able to understand thinking hidden behind it. "Enzo Mari
If Enzo Mari offered through Autoprogettazione , anti-industrial design heavily influenced by the Marxist current of the time, this radicalism is now somewhat tarnished following the recovery of his work by the auction houses. The attraction for collectors and design license to one of "his" chair to be awarded 4,957 euros recently. We are far from the democratic ideal that motivated this project, now definitely relegated to the heritage.
Enzo Mari has itself precipitated this museumification, performing in 2007, the gallery Demisch Danant New York, new pieces of his own hands, according to the original plans.
We discuss in a forthcoming article, other more recent initiatives relating to "do it yourself", motivated by a different media environment, economic and ecological.
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